Privacy Policy

Welcome to SellKwik (the "Platform", "Service", "we", "us", or "our"), owned and operated by Sell Kwik Technologies, an enterprise registered under the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India (Registration No: UDYAM-TN-09-0126544), with its registered office at 16/117 C, Moolatharai Veedu, Thottavaram, Pudukkadai, Kanyakumari, Tamil Nadu – 629171, India.

SellKwik provides software and e-commerce infrastructure that enables merchants to create online stores and sell products and services to their customers. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal data when you visit our website (https://sellkwik.in), use our platform, or interact with merchant stores powered by SellKwik.

By accessing or using our Service, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under applicable law, we will seek your consent in accordance with the applicable requirements.

1. Scope & Roles We Play

Depending on your relationship with SellKwik, we process personal information in two primary capacities:

• Data Fiduciary / Controller: For our merchants (store owners) and website visitors who create accounts, browse our website, subscribe to SellKwik platform plans, or directly interact with our services, we determine the purposes and means of processing their personal information.
• Data Processor: For customers of our merchants (buyers), we process buyer information on behalf of and according to the instructions of the respective merchant, who is generally responsible for determining the purposes and means of processing buyer data.

2. Information We Collect

A. Information You Provide to Us Directly

• Account & Profile Information (Merchants): Name, business name, official email address, mobile phone number, physical operating address, bank account details for payout settlements, and government business identifiers such as PAN, GSTIN, or Udyam number, where applicable.
• Store & Product Data: Store domain, product catalog items, pricing, inventory details, product images, and descriptions.
• Buyer & Order Details (Merchant Storefronts): Name, shipping and billing address, contact phone number, email address, order details, and delivery instructions.
• Communications & Support: Messages, feedback, inquiries, and support requests submitted through our contact forms, email, or other support channels.

B. Payment & Transaction Information

Payment transactions on SellKwik are processed through authorized third-party payment aggregators, such as Razorpay. SellKwik does not store or directly capture full credit or debit card numbers, CVVs, or net banking passwords.

We may receive and retain transaction-related information, including payment confirmation tokens, transaction IDs, payment statuses, and transaction timestamps, as necessary to update order records, reconcile payments, and maintain transaction history.

C. Information Collected Automatically

• Log & Device Data: IP address, browser type, operating system, device identifiers, referring URLs, access logs, and timestamps.
• Cookies & Tracking Technologies: Session cookies, authentication tokens, and analytical identifiers used to maintain login sessions, remember preferences, improve platform functionality, and monitor service performance.

3. How We Use Your Information

We use collected information for the following business and operational purposes, subject to applicable legal requirements:

• To Provide & Maintain the Service: Account creation, merchant dashboard access, online store hosting, product catalog management, and storefront functionality.
• To Process Transactions: Facilitating checkout, processing payment-related information, generating invoices, and updating order fulfillment statuses.
• Automated Communications & Alerts: Sending transactional notifications, OTP verifications, order confirmations, shipping updates, and important service announcements through email, SMS, or WhatsApp Business API.
• Platform Security & Fraud Prevention: Detecting, preventing, and addressing fraudulent activities, unauthorized access, security incidents, and violations of our Terms of Service.
• Customer Support: Responding to inquiries, resolving technical issues, assisting merchants, and managing support requests.
• Legal & Regulatory Compliance: Meeting applicable legal obligations, including Indian tax, accounting, financial reporting, and regulatory requirements.

4. How We Share & Disclose Information

We do not sell, rent, or trade your personal information. We may disclose or share information with trusted third parties where necessary to operate our services, fulfill contractual obligations, or comply with applicable laws.

• Merchants (Regarding Buyer Data): When you place an order through a merchant storefront hosted on SellKwik, relevant personal and shipping information is shared with the respective merchant to process, fulfill, and deliver your order.
• Legal & Regulatory Requirements: We may disclose information where required by applicable Indian law, court orders, or lawful requests from authorized government authorities, regulatory bodies, police, or tax departments.
• Business Transfers: In the event of a merger, acquisition, restructuring, or transfer of business assets, relevant merchant and customer information may be transferred to the successor entity, subject to applicable legal requirements and appropriate safeguards.

5. WhatsApp Communication & Third-Party APIs

SellKwik and its merchants may use WhatsApp and other third-party communication services to provide transactional updates and customer support.

• WhatsApp communications may be routed through the official Meta WhatsApp Cloud API.
• Communications may include order confirmations, tracking links, authentication OTPs, and other relevant transactional updates.
• Where applicable, communications are sent using approved message templates and in accordance with the relevant communication platform's policies.
• You may opt out of non-essential communications where an opt-out option is available, or contact us for assistance. Essential service and security notifications may still be sent where permitted or required by law.

6. Data Security & Retention

A. Data Security

We implement reasonable technical, organizational, and administrative safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.

Depending on the nature of the information and the services involved, these safeguards may include SSL/TLS encryption, secure database access controls, authentication mechanisms, restricted access permissions, and secure API communication practices.

B. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, provide our services, resolve disputes, enforce agreements, and comply with applicable legal and regulatory obligations.

Merchant account information and transaction records may be retained for the duration of the account relationship and subsequently for any additional period required under applicable Indian tax, accounting, financial, and audit requirements. Certain financial records may need to be retained for approximately 7–8 years, depending on the applicable statutory requirements.

7. Your Data Rights

Subject to applicable data protection laws, including the Digital Personal Data Protection Act, 2023, and its applicable rules, you may have the following rights in relation to your personal data:

• Access & Review: Request information about the personal data we process and obtain access to such information, subject to applicable legal provisions.
• Correction & Update: Request correction of inaccurate or misleading personal information and completion or updating of incomplete data.
• Withdrawal of Consent: Withdraw consent previously provided for processing where processing is based on consent, subject to applicable legal requirements.
• Deletion: Request erasure of personal data where applicable, subject to legal, regulatory, contractual, and statutory retention requirements.
• Grievance Redressal: Raise complaints or concerns regarding the collection, use, or processing of your personal information through our designated grievance contact.
• Nomination: Exercise any applicable nomination rights available under relevant data protection laws.

8. Third-Party Links & Services

Merchant storefronts and our platform may contain links to third-party websites, external applications, payment services, logistics providers, and shipment tracking platforms.

These third-party services operate independently and may have their own privacy policies, terms, and data processing practices. SellKwik is not responsible for the privacy practices, content, or security of third-party websites and services that are outside our control.

We encourage users to review the applicable privacy policies and terms of third-party services before sharing personal information with them.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, platform functionality, third-party integrations, or applicable legal and regulatory requirements.

Any revised version will be published on this page with an updated "Last Updated" date. Where required by applicable law, we will provide appropriate notice or obtain consent for material changes to our data processing practices.

10. Grievance Officer & Contact Information

For privacy-related questions, concerns, requests, or complaints regarding the processing of personal information by SellKwik, you may contact our designated Grievance Officer using the details below.

We will acknowledge, review, and address privacy-related complaints and grievances within the applicable timelines prescribed under relevant Indian laws and regulations.